Multi-dimensional and Canadian-based, Base Consulting and Management Inc. creates value for clients in all aspects of association, event management, and consultancy. Launched to provide association management in the early 1980s, Base Consulting expanded to become a multi-management company in 1988. Today, Base is a highly respected firm serving a diversified clientele, both locally and internationally. The services and delivery mechanisms may grow and change, but the Base commitment and care remains constant. With daily advances in technology, a growing focus on social and environmental responsibility and keen attention to value, change is inevitable in our business. The Base team welcomes the challenge of helping our clients navigate the road ahead.
Ruth has spent over 30 years in the association management, convention and meeting planning fields. She has lived and worked in Canada, the UK and France and speaks English, French and German. Her areas of expertise include strategic planning, partnership positioning, marketing, programming, association management, recruiting and international convention management. Ruth obtained her Certified Meeting Professional in 1995 and participates in several industry associations including the Canadian Society of Association Executives, American Society of Association Executives, Association Management Companies Institute, Meeting Professionals International and Tourism Toronto where she has held various volunteer roles over the years. Ruth is the 2021-2022 Canadian Chapter President for the Association Management Companies Institute (AMCI), where she also sits on two program committees for international conference events. She previously served on the Nominating and Governance Committee of the Mackenzie Health Foundation and is a Past Chair of the Board of JVS Toronto, where she serves on the Advocacy Committee.
Renee Levine is a seasoned professional, having worked in the not-for-profit world for over 30 years. Her special expertise is in working with Boards of Directors and committees, helping to drive success through proactive strategic expertise and a solid understanding of governance. Renee worked closely with associations from inception-phase, to well-established international organizations. She has organized conferences around the world on behalf of clients. After 20 years actively engaged on client accounts and in a leadership capacity as President at Base Consulting, Renee has pivoted to take on a more consulting-focused role. She will be advising on special projects and initiatives within the not-for-profit, foundation and association sectors. Volunteer work has always been a focus in Renee’s life, both personally and within the association sector, including current involvement with the Association Management Companies Institute. She has been written up in “Who’s Who of Canadian Women”. Renee holds an Honours degree in Industrial Relations and Economics from McGill University.
Emma joined Base Consulting in 2012 with an initial focus on management of all cross-country meeting and educational events for one client, where we were the external project partner. Subsequently, Emma has provided team leadership and association management for several national associations, supporting Boards and various committees, developing Strategic Plans, marketing and business development plans and providing overall direction. Emma acts as team leader to her Conference Manager and Communications colleagues. She is an accomplished meeting professional, and has held a volunteer portfolio with the Meeting Professionals International Toronto Chapter. Emma previously spent 10 years in the corporate world.
Marie Bordeleau is a Director with Base Consulting, serving as Executive Director for Base Consulting clients. Running her own Ottawa-based association management consultancy, Marie has over 25 years’ experience in association management and event planning, following seven years in the hospitality industry. She has planned and executed conferences across Canada, the United States and abroad (Puerto Rico, Buenos Aires, Sao Paolo), and is fluent in French, English and Spanish. Marie specializes in the administration of non-profit organizations, the planning and implementation of event logistics, marketing, and stakeholder liaison.
Marie volunteers extensively in leadership capacities in various community organizations.
Hilary joined Base Consulting in April 2018 with a 25-year client-focused career in events, communications and committee work, in Canada, the UK and Europe. She thrives on developing effective working relationships with professionals from across occupations and cultures and seeks to create a collaborative environment with all her clients. She is currently responsible for the management of several national associations in the healthcare and insurance sectors; supporting the work of the Boards, as well as event planning, business development, communications and strategic partnerships.
Cristina joined Base in February 2009, building a versatile profile across the spectrum of association management roles, communications and conference planning. Following an early career in early childhood education and as a legal assistant, Cristina’s strengths led her to the world of trade show & association management. She has had an opportunity to work for associations across diverse sectors during over 18 years of association, communications, conference management, membership and website oversight expertise. At Base Consulting she manages conferences and events across Canada, North America and internationally. She has implemented numerous marketing plans and has overseen the design, transition and management of multiple client websites.
Svitlana joined the Base Consulting team in March 2018, where she is active in association management, meeting planning and communications. From 2014-2017 Svitlana was Festival Operations Manager for the “Wheels on the Danforth” community event, where she developed operational plans for an annual festival of over 15,000 attendees. She participated in developing the strategic plan and was responsible for website redesign, coordination of all content and layout, rebranding and developing media and marketing materials, including editing and writing content. Svitlana holds a B.Sc. in Psychology from the Kiev National University in 2013. She has graduated from one-year programs at Centennial College in 2014 in Festival and Conference Event Management and from George Brown College in 2015 in Sport and Event Marketing.
Svitlana is the recipient of the 2019 CSAE Award for Emerging Leaders.
Amanda joined the Base Consulting team in July 2017. She studied neuropsychology at Carleton University and graduated from the special event management program at George Brown College. She has had the opportunity to help orchestrate a multitude of events but has found her passion in association management and conference planning. She is currently responsible for supporting the work of several national associations across diverse sectors, both on the association management side and in producing multiple events across Canada and in the US.
Thomas’ career began by being asked to arrange a high profile government delegation visits to Canada as a favour to a friend. This first glimpse into logistics and meeting planning 23 years ago hooked him on the industry. Thomas is Chief Operating and Industry Relations Officer of Base Sourcing Inc. Thomas’ passion for the industry has been driven by a commitment to excellence in client services and high ethical standards. He has been a member of the Caesars Windsor Advisory Forum, the NavStar Aviation Advisory Board, and most recently has managed the Advisory Board of Tourism Saskatoon. Thomas’ work in our industry has been acknowledged by recognition from Fairmont-Raffles-Swissôtel, Hilton, IHG, and Ritz-Carlton. Aside from work, engaging with the broader community has been important to him. From 2005-2011, Thomas was appointed by the City of Markham to the Markham Environmental Advisory Committee, and being voted in as chair for the 2010/11 term. From 2002 to 2010 he served one of his most challenging volunteer roles: a first responder with Victim Services of York Region (VSY), a not-for-profit organisation in partnership with York Regional Police. In 2013, Thomas was the recipient of the Mayor’s Award for Valued Contribution to the Community by the City of Markham. Thomas has been a member of SITE Canada since 2013. He received his Certified Incentive Specialist (CIS) designation and has since been appointed to the faculty of SITE Global, teaching the CIS course for colleagues from around the world.
Mahima has been associated with the hospitality and tourism industry since 1999. She started her career at Marriott WelcomHotel in New Delhi, India as an events coordinator and moved over to sales with Ananda in the Himalayas at their Delhi sales office. She moved to Canada in 2006 and her last job in India was with the Imperial Hotel, New Delhi – a renowned 5 Diamond hotel, where she was responsible for the key leisure travel accounts. She continued her career in Canada with Starwood Hotels & Resorts and worked at 2 of their properties in Toronto before moving out west as a Director of Sales with Magnolia Hotel & Spa in Victoria, British Columbia. Mahima established herself within the Canadian hospitality industry through her dedication, hard work and perseverance. In 2010, she returned to Starwood with Four Points by Sheraton where she was responsible for the sales, marketing and revenue decisions for the property until its closure in 2012. In 2011, she took on the additional responsibility of chairing the Four Points Coop, which comprised of Directors of Sales & Marketing and the General Managers of 9 hotels within Ontario. All along, Mahima continued to invest in herself. She has certification in both Marketing and Revenue Management from eCornell and has also completed a course in Strategic Selling, which was offered by Starwood; this certification was delivered by a Master Connections trainer.
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